Chappies Assorted Fruit Flavoured Bubblegum
An assortment of fun and fruity flavours, Chappies bubblegum is available in delightful flavours such as Cool Cherry, Grape, Spearmint and Watermelon.
Part of the reason Chappies Bubblegum gained its popularity was due to its business model. Where it’s competitors would sell their gum for 1c per piece, while Chappies sold its gum at 1c for two pieces. Because shopkeepers at the time would often give gum as change, this led to Chappies gaining value as a form of “currency.” Another innovation they employed was adding a “Did You Know?” section inside their wrappers, which provided fun facts and trivia and was popular with customers. By the late 1970s, Chappies held a 90% market share in South Africa.